As an SEO Specialist, you'll be responsible for developing and executing SEO strategies that enhance our digital presence and generate high-quality organic traffic. Your insights and expertise will help us improve our rankings and reach new heights in search engine visibility.
Key Responsibilities:
- Strategy Development: Design and implement comprehensive SEO strategies tailored to our business goals, with a focus on technical SEO, on-page optimization, and content strategy.
- Keyword Research: Conduct in-depth keyword research to identify opportunities for improving organic search performance and driving qualified traffic.
- Technical Audits: Perform SEO audits to identify and resolve technical issues affecting crawlability, indexability, and site speed.
- Content Optimization: Work closely with the content team to optimize existing content and guide the creation of new, search-friendly content.
- Link Building: Develop and manage ethical link-building strategies to enhance our website's authority and trustworthiness.
- Performance Tracking: Monitor and analyze website performance using SEO tools and analytics, providing detailed reports and actionable insights.
- Stay Updated: Keep up with the latest SEO trends, algorithm updates, and industry best practices.
Qualifications:
- Technical Expertise: Strong knowledge of SEO best practices, search engine algorithms, and technical SEO tools (Google Search Console, SEMrush, Ahrefs, Moz).
- Analytical Skills: Proficient in data analysis with experience using Google Analytics or other analytics platforms.
- Content Skills: Understanding of content marketing principles and experience optimizing content for search.
- Problem-Solving: Analytical mindset with a proactive approach to identifying and resolving SEO issues.
- Communication: Effective communicator who can translate complex technical information into actionable insights for non-technical stakeholders.
- Experience: Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience, with 2+ years of experience in SEO.
